About Pure Ask Act Live


Welcome to Pure Prevention, a campaign from the Breast Cancer Fund and LUNA Bar to raise awareness about the environmental causes of breast cancer and empower us to live actively, healthy and well.

Learn more about the Pure Prevention campaign and the people behind it.

See results from a surprising survey of women across the nation.

Share the Pure

Join women across the
country in sharing stories
about reducing the risk of breast cancer.

Watch our Public Service Announcements featuring
film and television actress
Sarah Carter.

Read about our commitment
to breast cancer prevention.

Meet our partners who are passionate about prevention.

Download the campaign
media kit.